Pharma & Medical Device
Pharma & Medical Device: Co Creating Trusted Solutions
What We Do – From Concept to Market Adoption
Our services are designed to support pharmaceutical companies, medical device developers and healthcare institutions:
Regulatory & Quality Consulting
Guidance on ISO 13485, MDR and local regulations. We help design quality management systems, perform regulatory diagnostics, and ensure compliance with Tunisian and European frameworks (INNORPI, CNDP, MDR).
Innovation Galaxies with Pharma Industries
Through immersive “Innovation Galaxy” experiences co‑developed with pharmaceutical partners and scientific societies, HCI demystifies innovation for healthcare professionals. At ICCO 2025, for example, an Innovation Galaxy brought clinicians, researchers, students and startup founders together to co‑create solutions for connected oncology. The journey was structured around thematic galaxies—Earth for information (to explain cutting‑edge oncology innovation), Mercury for interaction (hands‑on testing) and Venus for communication (dialogue and outreach)—with interactive stations such as the Global Innovations Map, Startup Valley and Innovation Orbit. These events bridge research, market needs and clinical practice, fostering knowledge exchange and accelerating adoption of digital health technologies
Human Centred Design & Co Creation
We facilitate Health Design Thinking workshops that integrate clinicians and hospital teams into the innovation process, ensuring that new technologies meet real world needs. Research shows that design thinking enhances innovation, efficiency and effectiveness by focusing on patient and provider needs.
Open Innovation Partnerships
HCI convenes pharmaceutical companies, startups and regulators to define national strategies and co develop solutions. Our open innovation process operates at three levels—top down policy shaping, horizontal market access and bottom up ideation—accelerating the adoption of emerging technologies.
Scientific & Clinical Validation
Through PRUVA AI and our network of accredited labs, we provide robust testing, expert matching and coordination of trials for medical devices, cosmetics and nutritional products.
Customized Digital Solutions
We build tailored digital tools (e.g., telemedicine platforms, AI driven diagnostics) leveraging our data science expertise and compliance frameworks.
Market Strategy & Access
Conduct market research, adapt solutions to Euro Mediterranean regulations, and develop go to market plans that integrate distribution channels and reimbursement pathways.
Capacity Building for Pharmacists & Clinicians
Programmes like Pharma 4 Novation equip pharmacists and students with business design thinking, regulatory readiness and access to funding. Participants move from idea validation to business modelling, gaining exposure to AI and software integration workshops and mentoring sessions.
Our Vision
Who We Serve
Flagship Programmes & Impact
Our Vision
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