Moodicament is a “co-founded” venture of the HCI Startup Studio, operating at the intersection of Digital Mental Health and AI-assisted Psychology. Its strategic mandate is to solve the critical lack of scientific tools for monitoring employee well-being and to combat the high rate of psychosocial risks (RPS) and productivity loss in the corporate world, which affects 38% of Tunisian employees.

Solution in Action Moodicament is a sophisticated B2B web application, not a conventional wellness app. Its solution is twofold:

For Employees: It provides an anonymous “Mood Tracker,” AI-based personalized recommendations, and direct, confidential online booking with a network of verified psychologists, nutritionists, and coaches.

For Employers: It offers a real-time, aggregated, and anonymized well-being dashboard. This “mood check” visualization—built on validated psychological models (Plutchik, PANAS)—provides HR with early warning indicators to improve quality of life at work and make data-driven decisions.

Strategic Positioning & Model The venture operates on a B2B subscription (SaaS) model, targeting companies (such as pharmaceutical firms) as clients to cover their employees. By providing measurable, anonymized data on well-being, Moodicament is positioned as a key strategic tool for corporate ESG (Environmental, Social, and Governance), addressing the “S” (Social) pillar by tackling stigma and improving occupational health.

Ecosystem & Key Partners

• HealthCare Innovation (HCI): The “co-foundation” partner, providing operational, strategic, and financial resources for Moodicament’s development.
•  Academic & Research Partners: The startup’s model includes partnerships with universities and research centers to ensure the platform’s ongoing scientific validation.
• Professional Health Network: A verified network of psychologists, coaches, and nutritionists who provide their specialized services through the platform.