# New Careers in HealthTech: The Secrets of Market Access

> Source: https://healthcareinnovation.tn/new-careers-in-healthtech-the-secrets-of-market-access/
> Author: healthcareinnovation.com
> Published: 2025-03-27
> Updated: 2025-11-26

Episode 3 of New Careers in HealthTech explores how market studies and tools empower startups to scale successfully...

The HealthTech sector is expanding rapidly, creating new career opportunities that require strong knowledge of market access. Episode 3 of the [New Careers in HealthTech](https://healthcareinnovation.tn/) series explored how entrepreneurs can build successful projects through effective market studies and validation strategies.

## **Why Market Access Matter**

 A strong market access strategy is the difference between innovation and impact. The [OECD](https://www.oecd.org/health/digital-health.htm) identifies validation and adoption as bottlenecks in digital health. The [WHO](https://www.who.int/publications/i/item/9789240068891) emphasizes that evidence-based approaches and governance are essential for scaling innovations in healthcare.

### **Program Overview**

- Webinar theme: Secrets of a successful market study.
- Guest speaker: Mr. Dominique Lequepeys – Entrepreneur & Startup Coach.
- Moderator: Dr. Haroun Ouanes, MBA.
- Date: March 27, 2025 | Time: 2:00 PM – 3:00 PM Tunis time.
- Language: French.
- Format: Live Zoom session.

#### **What Participants Learned**

- •Practical tools for designing and executing market studies.
- Insights on aligning health innovations with regulatory and patient needs.
- Entrepreneurial strategies to transition from idea to validated startup.
- Networking with Euro-Med partners and mentors.

#### **A Multi‑Actor Alliance Supporting Entrepreneurs**

- Expanded career pathways in HealthTech for Tunisian youth.
- Greater startup validation capacity in digital health and pharma innovation.
- Stronger Euro‑Med collaboration for scaling innovations.
- Practical support for entrepreneurs to access funding and markets.

#### **Next Steps**

 Future episodes will continue equipping students, entrepreneurs, and professionals with tools to navigate the HealthTech landscape, with upcoming sessions dedicated to regulatory affairs, digital therapies, and AI in healthcare.

#### **HCI Resources**

 Accelerating Innovation in HealthTech →[https://healthcareinnovation.tn/accelerating-innovation-in-healthtech/](https://healthcareinnovation.tn/accelerating-innovation-in-healthtech/) Startup Programs → [https://healthcareinnovation.tn/service/startups/](https://healthcareinnovation.tn/service/startups/) Pharma & Medical Device Regulatory Services → [https://healthcareinnovation.tn/service/pharma-medical-device/](https://healthcareinnovation.tn/service/pharma-medical-device/) Experts Network → [https://healthcareinnovation.tn/experts/](https://healthcareinnovation.tn/experts/) Community Overview → [https://healthcareinnovation.tn/community/](https://healthcareinnovation.tn/community/)

#### **External Citations**

 WHO — Global Strategy on Digital Health (2020–2025): [https://www.who.int/publications/i/item/9789240068891](https://www.who.int/publications/i/item/9789240068891) OECD — Digital Health Overview: [https://www.oecd.org/health/digital-health.htm](https://www.oecd.org/health/digital-health.htm) BioValley France — Official Site: [https://www.biovalley-france.com/](https://www.biovalley-france.com/) Berytech — Official Site: [https://berytech.org/](https://berytech.org/)

#### **FAQ**

 Q: Who was the guest speaker? A: Mr. Dominique Lequepeys, Entrepreneur & Startup Coach. Q: What was the focus of Episode 3? A: The secrets of conducting a successful market study for HealthTech projects. Q: Who organized the webinar? A: [HealthCare Innovation (HCI)](https://healthcareinnovation.tn/) with partners [Pharma 4 Novation](https://healthcareinnovation.tn/pharma-4-novation/), [BioValley France,](https://www.biovalley-france.com/) and [Berytech](https://berytech.org/).